Manhattan Bagel’s franchisees wanted to re-focus their branding. The challenge was to satisfy the individual franchisees, all with different opinions, while focusing a clear consistent brand message for all 61 locations. This meant a series of design projects from menus, posters, gift cards and billboards. Once we had a handle on the print collateral we turned to their “E-Club”, rebranding it with a new name, “FRESH BITES” and a streamlined logo. Concurrently, we developed a new social media campaign, “START FRESH”, to promote their fresh baked bagels and made to order egg sandwiches.